글로벌코트
Korean Basketball · Global Stage

Korean BasketballDeserves The World.

GCC is building the first global media platform dedicated to Korean basketball and Korean sports — combining premium content, cinematic storytelling, and proprietary data to connect fans, athletes, and brands across borders.

225M
Global Hallyu Fans
$150B
Sports Media Market
540+
KBL Games Per Season
0
English-Language Platforms
The sport is rich.
The talent is real.
The platform didn't exist.
Until now.
Our Mission

Global Court Collective's mission is to build the world's first global media platform dedicated to Korean basketball and Korean sports — combining premium content, cinematic storytelling, and proprietary data to connect fans, athletes, and brands across borders.

01
Premium Media
English-language coverage, data, and storytelling built for global audiences
02
Cinematic Storytelling
Athlete-centered narratives that give Korean sports the identity it deserves
03
Global Infrastructure
Scalable digital ecosystem connecting fans, creators, athletes, and brands
Global Reach
119
Countries with active Hallyu fan communities
Market CAGR
12%
Sports media platform growth rate
APAC Sponsorship
7.2%
Fastest growing region globally
Korean IP Exports
$9.8B
Annual cultural export value, 2024
"Korean culture has already proven it travels globally. Korean basketball is the last major cultural export without a global platform. GCC is built to change that."
About GCC

The House of Highlights + A24 of Korean Basketball.

GCC is a global sports media company building the first cinematic platform for Korean basketball and Korean sports storytelling. We sit at the intersection of culture, sport, and identity — creating athlete-centered IP, premium media, and brand partnerships that convert an underserved market into a global commercial opportunity.


With a platform-first strategy and multi-stream revenue model, GCC operates through two divisions — KPlay Sports Media and Collective Work Studios — each purpose-built to own a different part of the Korean sports media ecosystem.

Two Divisions. One Ecosystem.

Built To Scale.

Division 01
KPlay Sports Media
Digital Content Engine

GCC's English-language digital content platform delivering youth-driven, street-inspired sports storytelling with a global Korean lens. Daily content, podcasts, player features, and data — blending sports with culture, fashion, and identity.

Daily English-language Korean basketball coverage
Player cards, scouting tools & proprietary data
Podcasts, livestreams & community content
Brand partnerships & membership monetization
Division 02
Collective Work Studios
Creative Production Arm

GCC's premium production arm specializing in cinematic storytelling, branded content, and athlete-centered campaigns. CWS powers KPlay's visual universe while offering high-end production services to external partners.

Cinematic short films & athlete-driven content
Branded content & long-term IP development
Production services for external partners
Original IP franchise development
Phase 1 · Launching Soon

K-BallRising.

GCC's first owned media IP — an athlete-led docuseries that establishes our creative credibility, builds audience trust, and opens the door to long-term partnerships with leagues, brands, and athletes.

6-episode short-form docuseries
Distributed on YouTube, Instagram & TikTok
Feature-length director's cut for streaming
Stay Updated
◈   Athletes to be announced
Market Opportunity

The Gap Is Real.
The Timing Is Now.

GCC sits at the intersection of two of the fastest-growing global markets — sports media and the Korean cultural export economy — with zero existing competition in our specific category.

$150B
Total Addressable Market
Global sports media platform market, 12% CAGR · Market Report Analytics, 2024
$15.67B
Serviceable Available Market
Asia Pacific sports sponsorship market, reaching $29.94B by 2032 · Consegic, 2025
$1.35B
Beachhead Market
South Korean sports sponsorship, 9.1% CAGR · Cognitive Market Research, 2025
225 million Hallyu fans across 119 countries already have an appetite for Korean culture. South Korea's IP exports — music, film, and gaming — reached $9.85 billion in 2024, more than triple the level of a decade ago. Korean basketball sits at the center of this global momentum with no platform to capture it. GCC is first.
The Team

Built By People
Who Know The Game.

Founder & CEO Tiana Johnson
Tiana Johnson
티아나 존슨
Founder & Chief Executive Officer

Tiana is the founder and CEO of Global Court Collective, building the world's first global media platform for Korean basketball and sports. Her background spans professional athletics, entertainment, global brand strategy, and digital advertising—including exiting yield optimization technology acquired by a leading ad tech company. She translates creative vision into scalable execution, with a decade spent building operational frameworks, shaping cross-cultural narratives, and leading teams. At GCC, she drives a multi-format media platform that elevates athletes and reimagines how Korean sports are discovered and experienced worldwide.

KPlay Sports Media Alex Oh
Alex Oh
오 알렉스
Head of KPlay Sports Media

Chang Hwan (Alex) Oh is Senior Manager of Digital Marketing & Game Operations at East Asia Super League, bringing over five years of experience in sports communications management. He previously served as a translator for the Seoul Samsung Thunders, a Liaison Officer for the Korea Football Association, and a Media Officer for the Korea National Basketball Team, alongside two years as Marketing Manager for Korea University's international academic program. A graduate of the 22nd Edition of the FIFA Master program in Management, Law and Humanities of Sport, Alex brings deep regional insight and global sports management expertise to GCC's strategy and Korea-based partnerships.

Collective Work Studios Eric Park
Eric Park
박 에릭
Head of Collective Work Studios

Eric Park brings over a decade of experience in live-streaming, broadcast engineering, production, and post-production, with roles at FanDuel Sports and NFL Media contributing to top-tier sports and film broadcasts. His expertise spans technical operations, multi-camera workflows, live event coverage, and end-to-end production management. At GCC, Eric leads Collective Work Studios' creative execution, overseeing K-Ball Rising's production from the field in Korea, and manages GCC's Seoul-based team, bringing operational discipline and technical precision to the company's flagship documentary.

Founding Partner Kingchih Fan
Kingchih Fan
킹치 판
Founding Partner & Board Member

Kingchih Fan ("KC") is an adjunct professor at NYU Stern School of Business, teaching Entrepreneurship through Acquisition. He is an entrepreneur, investor, and operator with extensive experience in private equity, growth marketing, and technology entrepreneurship. KC is a founder and General Partner at The Buy Build Fund, whose partners have collectively invested in over 100 companies, and founder of iGOTHAM, which owns equity in businesses with combined annual revenues exceeding $100M. He previously served as an Operating Partner at The Riverside Company, a $10B private equity firm, and led Venture Capital Engagement in New York for Microsoft. KC co-founded LiftDNA, bootstrapped to $10M in revenue before merging with OpenX.

Operations & Community
AJ
Ariel Little
아리엘 존슨
Head of Operations and Community

Ariel Johnson is Head of Operations and Community at Global Court Collective, bringing several years of experience in technical support, project management, and cross-functional operations. Her background spans customer resolution, SQL reporting, and process documentation across engineering, product, and IT teams, with a focus on training, onboarding, and continuous improvement. At GCC, she applies that operational discipline to sponsorship pipeline management, contact and partner tracking, and day-to-day execution across the company, ensuring the team stays organized and every workstream moves forward with clear ownership and follow-through.

Now Seeking
Korean-Language Content Lead
Seoul-based correspondent and editorial voice fluent in Korean basketball culture. If this is you, we want to hear from you.
Get In Touch
The Board

Guided By People
Who've Built Before.

Founder & CEO Tiana Johnson
Tiana Johnson
티아나 존슨
Founder, CEO & Board Member

Tiana is the founder and CEO of Global Court Collective, building the world's first global media platform for Korean basketball and sports. Her background spans professional athletics, entertainment, global brand strategy, and digital advertising—including exiting yield optimization technology acquired by a leading ad tech company. She translates creative vision into scalable execution, with a decade spent building operational frameworks, shaping cross-cultural narratives, and leading teams. At GCC, she drives a multi-format media platform that elevates athletes and reimagines how Korean sports are discovered and experienced worldwide.

Founding Partner Kingchih Fan
Kingchih Fan
킹치 판
Founding Partner & Board Member

Kingchih Fan ("KC") is an adjunct professor at NYU Stern School of Business, teaching Entrepreneurship through Acquisition. He is an entrepreneur, investor, and operator with extensive experience in private equity, growth marketing, and technology entrepreneurship. KC is a founder and General Partner at The Buy Build Fund, whose partners have collectively invested in over 100 companies, and founder of iGOTHAM, which owns equity in businesses with combined annual revenues exceeding $100M. He previously served as an Operating Partner at The Riverside Company, a $10B private equity firm, and led Venture Capital Engagement in New York for Microsoft. KC co-founded LiftDNA, bootstrapped to $10M in revenue before merging with OpenX.

Advisor Martin Judge
Martin Judge
마틴 저지
Advisor & Board Member

Martin "Marty" Judge, Jr. is Chairman and Founder of The Judge Group, a global professional services firm he built from a $2,000 loan in 1970 into a company generating hundreds of millions in annual revenue with offices across the U.S., Canada, and India. He later founded the China Arena Football League and co-founded Lou Tilley Media. Marty serves as an advisor and Board Member of Global Court Collective, bringing decades of entrepreneurial and international business-building experience. He also serves on the board of the Philadelphia Soul and the Maxwell Football Club, and holds a degree from Villanova University.

Board Member Vadim Telyatnikov
Vadim Telyatnikov
바딤 텔리아트니코프
Board Member

Vadim Telyatnikov is Venture Partner at Blockchain Builders Fund, Managing Partner at Cvetlo, and Founder of Admire Capital, a systematic value and activist hedge fund. He co-founded and serves as Chairman of AlphaPoint, and previously co-founded and served as CEO of LiftDNA, a digital ad exchange managing real-time pricing for over 10 billion ads monthly, until its acquisition by OpenX, where he became Senior Vice President. He also serves as a board member at EasyCopay and previously at SIB Fixed Cost Reduction. He holds a BS in Finance from Penn State University.

Get In Touch

Let's Build
This Together.

Whether you're an investor, brand partner, athlete, creator, or just someone who believes in the vision — we want to hear from you.

Headquarters
Philadelphia, PA, USA & Seoul, South Korea
Follow The Journey